Q2 2024 Snapshot: Film & Television Apps Surge in the US

In the second quarter of 2024, the US Film & Television app category witnessed notable trends in user engagement and financial performance on the unified platform, as reported by Sensor Tower. Here's a brief on how the top five contenders fared.

Max: Stream HBO, TV, & Movies saw its revenue escalate from $101K to nearly $22.5M, while downloads dipped from approximately 20K to 11K. Weekly active users experienced a substantial upward trend, starting at 1.5K and soaring to over 35K.

Netflix, a long-time market leader, maintained a steady revenue stream, fluctuating around the $1.5M to $1.7M mark, with downloads peaking at 3.1K in early June. The platform's weekly active users remained robust, hovering around the 90K-100K range, reaching a high of over 100K by the end of the quarter.

Disney+ experienced a revenue peak in mid-April at $62M, followed by a gradual decline to $44.6M. Downloads showed a similar pattern, peaking at 2.9K in mid-June. Weekly active users remained fairly consistent, with a slight increase from 33K to around 35K in mid-June before settling back to 32K.

SWEET.TV showed a zigzag in revenue, with a high point of $7.3M mid-quarter, downloads fluctuated, reaching a high of 2.6K in early May, and weekly active users peaked at 6.9K, also in mid-May.

SkyShowtime: Filmer och serier saw its revenue climb from $4.3M to $5M, with downloads experiencing a slight increase towards the end of the quarter. Weekly active users showed a stable increase from 37.6K to 41K.

For more detailed insights, Sensor Tower's comprehensive data provides a deeper dive into the dynamics of the Film & Television app market.